SNB-REACT is a non profit coalition created April 1991.
Objective is to actively fight counterfeit trade. The business association developed into a European organization able to provide anti-counterfeiting services to its members in all European counties as well as Turkey

SNB-REACT aims at fighting the trade in counterfeiting in the most efficient and cost effective manner. To this end it provides a full package of legal and practical services. Joining SNB-REACT does not mean that the members have to make use of all services and participate in all activities. Selectively the members may pick and choose the services which fit best to the companies own anti counterfeiting strategy.

SNB-REACT anti counterfeiting strategy is to put burden where it is supposed to be, namely, on the infringing parties. The intermediaries who knowingly profit from the counterfeit trade like, shippers, landlords, Internet service providers, have a responsibility to assist rights owners and support legitimate trade.